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What is ASR and how is it calculated?

How Myphoner Voice measures your answer seizure ratio, and what a low ASR means

Written by Jeppe Liisberg

ASR (answer seizure ratio) is the share of your calls that connect. Carriers use it to tell genuine business callers from spam, so a low ASR can get your numbers labeled as spam and lower your answer rates.

How ASR is calculated

ASR is connected calls divided by attempted calls, over the last 30 days of Myphoner Voice calls.

  • Connected: the call is answered by a person, a voicemail, or a phone menu (IVR).

  • Attempted: every call that is connected, plus calls that are busy, not answered, failed, temporarily unavailable, or to an invalid number.

ASR is shown once there are at least 50 attempted calls in the period. Your own ASR updates after each call, so it recovers as soon as more of your recent calls connect.

You can see ASR for your account, each team member, and each caller ID under Manage -> Voice -> Reputation.

What the ratings mean

  • Great: 60% or more.

  • Good: 40 to 60%.

  • Bad: below 40%. Most of your calls don't connect, and carriers may treat you as a spam caller.

Myphoner doesn't switch off autodial or any other dialer feature because of a low ASR. Accounts with a persistently bad ASR may be reviewed.

Ending a call before it connects

To protect your caller ID, the dialer doesn't let you hang up during the first 8 seconds of a Myphoner Voice call. Once the call is answered, you can hang up at any time. If you don't intend to call a lead, turn off autodial rather than hanging up straight away.

For ways to keep your ASR high, see VoIP Reputation Management.

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